Cable ads and bussed-in volunteers don’t cut it any more. If the party wants to win, it must engage voters in a collective push for changeSince campaign season began, experts have assured us that Donald Trump had “no ground game”, a phrase that generally refers to a campaign’s effort to mobilize voters through local outreach offices, phone calls, text messages, and door knocks. Pundits, politicos, and partisan observers repeated this charge and scoffed at his ramshackle, amateur, and fraud-riddled efforts, with some seasoned Republican operatives even sounding the alarm.A slew of articles and commentary unfavorably compared Trump’s “paltry” get-out-the-vote operation to the Democrats’ supposedly well-oiled and professionally managed machine. Alex Floyd, the Democratic national committee’s rapid response director, issued a confident statement in April: “Donald Trump’s Maga takeover of the [Republican national committee] has left the Republican party in shambles, lacking the ground game and infrastructure to compete this November.” Continue reading...