SIOUX FALLS, S.D. (KELO) -- The holiday season kicks off in Sioux Falls with the Parade of Lights next Friday. The annual parade in downtown Sioux Falls, down Phillips Avenue, will be broadcast over the air on KELOXTRA and livestreamed on KELOLAND.com. Deadly crash in Northwest Iowa The parade is scheduled to start at 7:30 p.m. and go until 9:30 p.m. on Friday, November 29th. According to Downtown Sioux Falls, the parade has reached capacity for this year's float participants.