ROCHSTER, N.Y. (WROC) – Whether we like it, or not cold temps are on the way and some local businesses are teaming up to ensure everyone stays warm this winter. M&T Banks and Tops Friendly Markets are kicking off their annual 'Gift of Warth' campaign. Community members are asked to donate winter essentials like gloves, hats, and scarves which will then be handed out to folks in need. It's an initiative that organizers say goes a long way in the community. The campaign runs through January 3, there are collection bins at over 80 different M&T locations and 53 Tops stores. Just look for the 'Gift of Warmth' signs once you enter the front door.