ROCHESTER, N.Y. (WROC) — Three Heads Brewing is teaming up with the House of Guitars for a new beer celebrating the iconic music shop's 60th anniversary year. The Blue Nose Guitarman Blueberry Belgian Waffle Cream Ale features artwork commemorating the House of Guitars' "Armand The Blue Nose Guitarman" holiday commercials. It's described as "a celebration in a glass," combining the Schaubroeck family’s Belgian heritage and a local cream ale beer style. Blue Nose Guitarman Blueberry Belgian Waffle Cream Ale The beer will officially launch with a party at Three Heads Brewing on Atlantic Avenue Friday, November 15. There will be music from music from JunkyardFieldtrip and Wajah and the Free People, as well as a montage of footage from old House of Guitars ads, claymation, and previously unreleased clips.