Viceroy Bets on Experiences in Overhaul of Luxury Hotel Brand
Nov 13, 2024
Viceroy, a collection of hotels and resorts, has rebranded. It now promises to curate luxury experiences that will be consistently toptier and locally immersive, from Portuguese beekeeping to glassblowing in Los Cabos.
https://skift.com/2024/11/13/viceroy-bets-on-experiences-in-overhaul-of-luxury-hotel-brand/
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