ROCHESTER, N.Y. (WROC) — Bills offensive lineman Dion Dawkins is coming to Penfield on Tuesday! Dawkins will be at the Wegmans on Penfield Road in celebration of the release of "Buffalo Shnow Crunch," a new cereal featuring Dawkins on the box. Bills vs Chiefs Sunday night: TV & ticket info According to Wegmans, part of the proceeds from the cereal will go toward Dion's Dreamers, a non-profit organization meant to aid young men and women in underserved communities, as well as those with mental, financial, or physical hardship. Residents will be able to meet Dawkins at Wegmans from 5 p.m. until 6 p.m.