Air France Reveals How Much Money it Lost From the Olympics
Nov 07, 2024
For Air France, Paris 2024 is a marathon rather than a sprint. The financial impact of a oneoff 'hosting hit' should be comfortably absorbed by longer term benefits for the brand.
https://skift.com/2024/11/07/air-france-reveals-how-much-money-it-lost-from-the-olympics/
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