Soundtracks in toy ads shape gender stereotypes, study suggests

Nov 06, 2024

A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are reinforcing rigid gender norms, shaping the way children perceive masculinity and femininity. The research uncovers how gender stereotypes are not only conveyed through visuals and language but are also deeply embedded in the sound and music used in advertisements targeted at children.