'Holy cow. What's going on in Utah?' Inside the Hockey Club's plan for longterm success
Nov 06, 2024
Here's how the franchise aims to give fans a unique experience at the arena -- and achieve on-ice success -- in order to create generational fandom.
https://www.espn.com/nhl/story/_/id/42211899/nhl-2024-25-utah-hockey-club-success-playoffs-sellouts-arena-fans
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