(WFRV) - As the weather begins to cool off with snow and sleet inevitably approaching Wisconsin roads in the coming months, authorities are urging caution while driving in poor conditions. The Wisconsin State Patrol posted on Facebook urging drivers that the posted speed limit is intended for ideal travel conditions: Clear weather Dry roads Low traffic Police: Wisconsin driver hurt after crashing while going 100+ miles per hour The post added as slogan, 'SNOW=SLOW,' to urge motorists to drive at safe speeds when road conditions are poor, especially when the winter driving season hits Wisconsin. For information and tips on driving during the winter, visit the Wisconsin Department of Transportation's website.