Political pros no better than public in predicting which messages persuade, researchers find - Peer2Peer

Political pros no better than public in predicting which messages persuade, researchers find

Nov 01, 2024

Political campaigns spend big bucks hiring consultants to craft persuasive messaging, but a new study coauthored by Yale political scientist Joshua L. Kalla demonstrates that political professionals perform no better than laypeople in predicting which messages will sway voters.

https://phys.org/news/2024-11-political-pros-messages.html

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