ASM Global – which manages more than 400 of the world’s most prestigious arenas, stadiums, convention/exhibition centers, and performing arts venues, including Caesars Superdome – has selected New Orleans-based Premium Parking to provide free-flow parking operations and technology for ASM Global-managed venues across North America. Headquartered in New Orleans, Premium Parking is a leader in full-stack digital parking solutions that operates in over 40 cities across the U.S. and focuses on transforming parking through gateless, mobile-first technologies. Both companies say the partnership will modernize parking management, streamline parking operations, and create smoother, more efficient parking processes at major venues across the ASM Global five continent global footprint. “As we continue to innovate across our diverse venue portfolio in driving frictionless experiences from street to seat to benefit both our attendees and staff, the ability to collaborate with Premium Parking and leverage their free-flow solution is a key component,” said Doug Thornton, ASM Global executive vice president, arenas, stadiums, and theaters. ASM Global is headquartered in Los Angeles. In addition to Caesars Superdome, ASM Global’s venue management and development includes venues such as: Kai Tak Sports Park (Hong Kong), The Moscone Convention Center (San Francisco, CA), AO Arena (Manchester, UK), Greek Theatre (Los Angeles, CA), Desert Diamond Arena (Glendale, AZ), and Fishers Event Center (Fishers, IN). “ASM Global is renowned for utilizing innovative technology to provide an extraordinary fan experience,” said James Huger, CEO, Premium Parking. “We are honored that, after a thorough assessment process, ASM Global has selected Premium Parking as their free-flow parking operations and technology partner. This partnership assures that the wonderful experience enjoyed by fans at the iconic venues managed by ASM Global will extend to the parking facilities that serve those venues.” Premium Parking uses modern cloud infrastructure, AI camera technology, and mobile payments, as just some of the technology functions to enhance free-flow parking operations and help patrons get out of their cars and into their seats faster to maximize their experience. “Leveraging Premium Parking’s free-flow parking operations has enabled us to substantively improve the overall flow of vehicles into the lots while also lowering our staffing needs, allowing us to generate an elevated revenue stream,” said William Breuer, General Manager, Boeing Center at Tech Port. “In tandem, attendees are getting into the venue faster creating an enhanced guest experience that is key for the venue.”