Starbucks will stop charging extra for non-dairy milk substitutes in its drinks.The move to not charge for milk substitutes will take effect on Nov. 7, when Starbucks launches its holiday menu.Previously, customers received a charge when they requested almond, soy, coconut or oat milk in lieu of dairy milk. Now, nearly half of U.S. customers who pay to modify their drink at company-operated stores will notice a reduction in price of 10% or more, Starbucks said.Core to the Starbucks Experience is the ability to customize your beverage to make it yours. By removing the extra charge for non-dairy milks, were embracing all the ways our customers enjoy their Starbucks, said Starbucks chairman and CEO Brian Niccol in a press release.RELATED STORY | As fast food chains embrace value meals, Starbucks cutting promosStarbucks said substituting non-dairy milk is the second most common customization from customers. The first is adding a shot of espresso to a beverage.I made a commitment that wed get back to Starbucks, focusing on what has always set Starbucks apart a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas, Niccol said. This is just one of many changes well make to ensure a visit to Starbucks is worth it every time.RELATED STORY | Starbucks earnings drop yet again, amid declining sales