MADISON COUNTY, Tenn. -- New details have emerged about a tragic accident that claimed the life of a 29-yard-old father and his two children and left a woman seriously injured. It happened Saturday, when an ATV the victims were riding in collided with a car on Beech Bluff Road, east of Jackson, Tennessee. Tuesday traffic moved slowly on the road as drivers passed a small memorial to the victims of the deadly crash. Justin Nerren and his two sons, aged two and three, were all tragically killed. Nerren's 26-year-old girlfriend Jordan Kinman survived but is in very serious condition. The Tennessee Highway Patrol reported that neither Nerren nor Kinman were wearing seatbelts. The report does not indicate if the two children were secured. Bicyclist in critical condition after Midtown crash The driver of the car involved was also injured. WREG learned that the victims were returning from a Halloween event in Henderson, Tennessee when the crash happened. Since the fatal accident, there has been an outpouring of support from friends. "It probably happened rather quickly," Becky Carnell said. "So, it's not a good situation. They were very young." At Henderson Energy and Nutrition in Chester County, fundraising efforts are underway to help the injured woman, who is a friend of the owner. Becky Carnell has created a special beverage to kick-start donations. Chester County business holds fundraiser for family after deadly ATV crash. "It has cherry flavor and some coconut in it," Carnell said. "It's been pretty popular so far." Carnell said the donation jar is steadily filling, a sign that people are eager to help. "It makes us sad because something like this is so tragic. That shouldn't have happened kind of situation," Carnell said. "But we do try to see how we can help out with the community." While several people did stop by the memorial Tuesday, no one wanted to go on camera out of respect for the families of the victims. Buc-ee’s planned in West Memphis, Arkansas Carnell said she understands that and knows friends and family are trying to cope with an overwhelming tragedy. "It's a very heartbreaking (situation)," Carnell said. "As a mother, I have five kids total. So, it's just really hard to imagine having to lose everyone." The accident remains under investigation and charges are pending. A GoFundMe has been created as the family asks for help covering funeral costs and Kinman's medical bills. If you would like to donate, click here.