‘It became obvious who our new target audience should be’: BART using mascots to attract young riders
Oct 26, 2024
BART is capturing the attention of the next generation of riders by introducing anime mascots, community events, and creative outreach programs that make public transit more engaging and accessible. BART’s initiative to increase youth ridership is centered on creating a connection between younger generations and public transportation. By building loyalty among younger riders, BART aims…
The post ‘It became obvious who our new target audience should be’: BART using mascots to attract young riders appeared first on Oakland North.