CLARENCE, N.Y. (WIVB) — There's a lot of variety when it comes to Buffalo Bills gear. Whether it's lawn decorations, what you accessorize your four-legged friends in, or what you can dress in from head to toe, game day gear helps fans show their support for their teams, but also their community. The BFLO Store first started as a mall kiosk, when owner and founder, Nathan Mroz wanted to sell his own photography of the city he loves. Now, 12 years later, his business is the official retailer for both the Buffalo Sabres and the Buffalo Bills. "It's a small city but it's got so much passion. When you look at the people that live here. We're gritty we go through these cold winters we are all kind of in this thing together," Mroz said. "We are a store for Buffalo and when people come in, it's all about the community aspect. When people come here they're excited, when people come here they're wowed, they're impressed." From bedazzled jackets, the store tries to have Bills gear for all personalities and ages, and they notice when the Bills win, fans come flying on in to shop. There's something here for everyone and I love the Bills. It's unbelievable what they've done for this community when you look at not just what they do on the field but the hope that they give the city," he said. If they do win, they continue the victory celebrations by offering a 15% discount for all Bills gear the day after the game. "It's all about getting people excited about wearing the items not just for the game but after the game too," he said. "Whether they're out and about at the grocery store, always a great time to rep your Bills pride." Latest Local News The BFLO Store getting fans ready for the game Fifth person charged in Virginia Street kidnapping New Crumbl Cookie store opens in Depew City of Buffalo blocks demolition of Cobblestone District buildings Canisius professors to protest university cuts Hope Winter is a reporter and multimedia journalist who has been part of the News 4 team since 2021. See more of her work here.