EAST ROCHESTER, N.Y. (WROC) — Now open in East Rochester, Gia's Pizza Kitchen! The business celebrated a grand opening Thursday. The restaurant is at 211 Main Street. The business now has three generations under one roof: "Big Mark," "Little Mark," and his daughter Gia. Between the two "Marks," there is about 50 years of experience at Gia's. In addition to the pizza, there's a full Italian menu. "Little Mark" says his favorite item is the chicken French, but he says the whole menu is made only with fresh ingredients. "My father, my mother were in the restaurant business my whole life, there were actually a few generations that ran restaurants in this building," Mark Jr. said. "I got an opportunity and I ran with it... It's all family, it's tight-knit, it's pretty awesome."