(CNN)– An iconic cheddar cracker that is popular with kids is getting a fancier name to attract adults.
For a limited time, Goldfish crackers will be called ‘Chilean Sea Bass’.
Pepperidge Farm hopes the more sophisticated name will help expand its audience as sales of snack foods continue to drop after peaking during the pandemic.
The ‘Chilean Sea Bass’ crackers will look and taste the same.
The company said the move is just a playful reminder that the snack is not just for kids.
The rebranded snacks are only available for one week, and they are only being sold online.
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