SkyRun, a vacation rental company in Park City, is celebrating its 10th anniversary by highlighting its 97 percent owner retention rate and perfect 5.0 rating on Google, according to a press release.Founded by Michael and Fonda LeClerc in 2014, SkyRun said it has grown from managing a single property to over 100 properties. The Leclerc’s are part owners in the SkyRun Corporation and additionally own three franchises locations: Park City; Breckenridge, Colorado; and Kiawah Island in South Carolina’s Lowcountry. The SkyRun brand operates in 50 destinations in 16 states, according to a press release. Of SkyRun’s 330 Google reviews, 315 are 5 stars, the company said. “Although Park City’s popularity has continued to climb, over the years we’ve had to overcome economic and pandemic challenges that have required that we lean into the data to adapt our business model,” said Michael. “Studying the market drivers, embracing technology, and continuing to hone our quality standards have driven our success.”According to SkyRun, the real estate market has frequently driven a shift in the nightly rental market. “For example, during the 2008-09 financial downturn, homeowners struggled to sell their homes, so they opted to put them in nightly rentals which drove up the supply and drove the market for management companies,” the press release said. “A similar trend is happening again as the real estate market has slowed.”SkyRun attributes another boost to four years ago when AirBnB’s popularity “exploded” and appealed to homeowners who felt it could be an avenue to “easy money” and were instead “overwhelmed by the amount of management nightly rentals require.” Fifteen of these of these property owners have contracted with SkyRun to manage their rentals in the last two years, according to SkyRun, and “have benefited financially and with far less headache,” the press release read. Michael said that property management requires a range of expertise, from marketing to maintenance to housekeeping and customer service. Today, a team of 15 professionals manages the company’s portfolio of properties, including ski-in/ski-out studio condos and eight-bedroom homes in Old Town and Deer Valley.According to SkyRun, the travel market is still reverberating from the pandemic. As pandemic fears eased, the nightly rental market “took off with many vacationers seeking the control of their indoor environment and to whom they were exposed.” In 2023-24 the trend flipped with beach vacations, European travel and cruises being the favored option, SkyRun said. “SkyRun’s bookings for the 2024-25 ski season are demonstrating that the nightly rental market is again the favorite with reservations for properties up 2 to 4 times over the previous season,” the press release said.The post Vacation rental company celebrates 10th anniversary appeared first on Park Record.