Research shows how corporate social responsibility messaging can backfire - Peer2Peer

Research shows how corporate social responsibility messaging can backfire

Oct 19, 2024

It's lately been considered good business for companies to show they are responsible corporate citizens. Google touts its solar-powered data centers. Apple talks about its use of recycled materials. Walmart describes its support for local communities.

https://phys.org/news/2024-10-corporate-social-responsibility-messaging-backfire.html

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