More and more, I have noticed advertisements boasting meaningless language and deceptive calls to action. They start off with telling you the products are “inspired by NASA” or they’re “military-grade”, and they try to reel you in with hooks like “the first twenty people who call will get a special discount” or “we’ve established a special phone line just for this offer”... The examples are endless. But, does this language really mean anything? And where does the law draw the line on marketing language? This week, let’s talk about how to discern this marketing language and how you can be an even more discerning consumer in today’s jargon-heavy market.