New study shows how innovation helps new brands stay 'on brand' - Peer2Peer

New study shows how innovation helps new brands stay 'on brand'

Oct 17, 2024

Over the last several years, Roomba, a brand of robotic vacuum cleaners made by the company iRobot, has grown to control 20% of the vacuum market overall, gaining ground on long-time legacy brands like Hoover, Dyson and Black & Decker.

https://phys.org/news/2024-10-brands-stay-brand.html

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