Oct 16, 2024
(COLORADO) — A study conducted by the Action Network, evaluated the top 50 rising college stars for marketability and two Colorado Buffaloes made the top of the list. According to the study, Colorado Buffaloes players Shedeur Sanders and Travis Hunter were ranked second and third on the list, and LSU Tigers gymnast Livvy Dunne took the number one spot. Action Network said it created the Marketability Index Score based on Name, Image, and Likeness (NIL) valuations, social media performance, audience engagement, and interest/likeability. Action Network said Sanders is ranked 20 out of 20 for NIL, which allows college athletes to earn money from their personal brand. According to the study, Sanders had the highest NIL score on the list. Sanders also scored 9.7 out of 37.5 for social media, 17.6 out of 30 for audience, and 2.7 out of 12.5 for interest/likeability, reaching an overall score of 56.9 out of 100. Meanwhile, Hunter scored an 8.6 out of 20 for NIL, 8.2 out of 37.5 for social media, 18.6 out of 30 for audience, and 9.7 out of 12.5 for interest/likeability, reaching an overall score of 45.1 out of 100. For the methodology of the study, and who rounded out the top five check out Action Network's website.
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