Oct 14, 2024
Photo by Slaven Vlasic/Getty Images for Barcode Victor Wembanyama teams up with the performance and hydration beverage maker Per a Spurs press release: The San Antonio Spurs announced plant-based performance water Barcode as the team’s exclusive performance water. Barcode, the leading performance drink for hydration, previously announced Spurs forward Victor Wembanyama as the face of its brand in 2023. Wembanyama is also a Barcode investor and brand partner. The Barcode site kicks off with a video of Victor Wembanyama. As a brand partner, Wemby participates in the company’s research and development on future products. Mubarak “Bar” Malik, CEO and founder of Barcode, stated, “This partnership represents our continued commitment to grow Barcode globally and to provide world class athletes with a premium hydration offering. We’re thrilled to partner with the Spurs and further our shared commitment to provide the very best to not only Wemby, but the entire Spurs franchise.” As part of the partnership, Barcode will be represented at all Spurs home games in bench equipment, including bottles, coolers and towels. Frank Miceli, Chief Commercial Officer at Spurs Sports & Entertainment, stated, “Barcode is a superior product that was created with a spirit of excellence that the Spurs admire and emulate. As an industry disruptor, Barcode embodies the very same qualities that have shaped our team’s legacy – innovation, creativity and a pursuit of the next challenge. We are honored to join Victor in aligning with this unique and trailblazing brand as we continue to elevate our business and strive for success, on and off the court.” In addition, Barcode will serve as a co-presenting partner of Spurs Sports Academy Summer Camps, and serve as the official performance water to San Antonio FC. Barcode products are a sugar-free, plant-based, all-natural performance drink offering Vitamin D, B6, B12, magnesium, and ashwagandha (it’s a stress-reducing plant, I had to look it up). Welcome to the Thread. Join in the conversation, start your own discussion, and share your thoughts. This is the Spurs community, your Spurs community. Thanks for being here. Our community guidelines apply which should remind everyone to be cool, avoid personal attacks, not to troll and to watch the language.
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