Shopping online has become almost as common as going to the store, especially as the ecosystems within them evolve. For applications like TikTok, which allows users to host their own shops, influencers can now sell personalized products to their followers without them leaving the app. Geling “Belle” Guo, a producer and co-founder of the New Beginnings Creator Network, a TikTok talent and brand network, has a background in helping companies fulfill their marketing needs. She has helped many people capitalize on the growing trends in online sales, especially in the TikTok Shop. How Belle Guo Started New Beginnings Creator Network Guo learned about online marketing during her university years at the Communication University of China. She always enjoyed the ability to unleash her creativity and receive rapid feedback, so when she had an opportunity to help people reach their potential via TikTok Shop, she co-founded the New Beginnings Creator Network. “As the co-founder of the company, I am responsible for managing all day-to-day operations,” Guo says. “When it comes to the logic and theoretical knowledge of TikTok Shop e-commerce, as well as building content-driven e-commerce teams, I believe I can be recognized as an expert.” TikTok Shop: Not For The Faint-Hearted TikTok Shop is a relatively new marketplace. With a life cycle of less than a year, it is only now starting to catch up to its Chinese counterpart, which has matured significantly. “When I first entered this field, TikTok Shop had only been around for three months, and I was working at a TikTok Shop talent agency,” Guo explains. At the time, the daily GMV (Gross Merchandise Value) was only $30,000. Around this time, Guo began managing and nurturing TikTok influencers to become e-commerce talents, helping them produce short videos that earned them sales commissions. By the time she finished her role as a talent agent, she had signed and managed over 100 TikTok influencers, some with only a few thousand followers and others with millions. “TikTok Shop’s daily GMV has grown to $30 million,” Guo adds. She says this new form of shopping and innovation will disrupt the entire e-commerce landscape and set new trends with limitless potential. Empowering Brands on TikTok Shop With so much buzz surrounding TikTok and so many customers buying directly from influencers on TikTok Shop, Guo strives to help brands reach their goals with the New Beginnings Creator Network (NBCN). At NBCN, Guo’s focus is on empowering brands to reach their full potential through TikTok Shop. By leveraging a vast network of influencers and the newest content strategies, NBCN helps brands amplify their reach, enhance content quality, and drive significant sales growth. Rather than assisting individual creators, NBCN works directly with brands to implement data-driven marketing campaigns that maximize sales performance and generate profitable results. “These influencers hadn’t earned much through social media before this,” Guo says. She vividly remembers one influencer with 800,000 followers on TikTok having to borrow $40 for gas. However, when she looks back on these people who once struggled on the platform, she feels a great sense of satisfaction when she sees all their achievements, especially since some of them have become what she says are “the top e-commerce influencers in the US on TikTok, with sales exceeding $1 million.” By using her highly efficient method of finding influencers to promote products, Guo and the NBCN have helped many former B2B companies transition to B2C sales through TikTok Shop. A key example is when she assisted a major company’s T-shirt supplier in finding 200 influencers to create short videos for their products, achieving $2 million in sales in just one month. “It’s a brand-new way of marketing,” Guo says, “but we firmly believe it is the future!” The Importance of Authenticity NBCN’s approach to helping brands succeed is through storytelling, entertainment, and aligning with TikTok trends. Established brands and new entrants have thrived in the competitive space of content-driven e-commerce by allowing influencers to reach viewers organically and authentically. The power of authenticity is one of the most significant drivers in e-commerce. With major advertising companies bombarding the population with generic sales pitches almost constantly, people, especially those viewing videos on TikTok, are looking for genuine connections with brands and content that strikes the right balance between promotional content and relatable, entertaining videos that engage their followers. “Everything is changing in real time, and everyone needs to adapt to the fast pace of content e-commerce constantly,” Guo says, adding, “This is the industry’s difficulty, but it’s also its allure.” Guo’s Vision of TikTok’s E-Commerce Future Guo’s future aspirations for the New Beginnings Creator Network involve becoming the leader among TikTok Shop service providers in the United States by pursuing two main strategies: Helping more US and multinational brands embark on the path of content-driven e-commerce to open up new sales channels. Supporting TikTok Shop sellers in growing their businesses and achieving full-channel brand developments. “The market opportunity presented by TikTok Shop has shown me a new direction for the future of the advertising industry,” Guo concludes. Previously, tracking the real impact of market investment was challenging, especially when working as a third-party seller on a website or app. However, TikTok Shop seamlessly integrates marketing and sales, enabling rapid feedback for every marketing action and leveraging social media to maximize viral marketing and scale sales. NBCN’s core advantage is their team’s exceptional execution and adaptability. Other agencies might take a month or longer to test a new business, but for NBCN it always takes just one week o quickly get results and determine the feasibility of a strategy at that moment. Guo maintains that their success is based on their mistakes and that they have found the paths which work for them and the influencers they collaborate with through constantly learning about the ever-adapting market. Those looking to partner with the New Beginnings Creator Network can find and consult with them here. The post Driving E-Commerce Success: How Geling Guo and NBCN Are Empowering Brands on TikTok Shop appeared first on LA Weekly.