Oct 10, 2024
BEECH GROVE The City of Beech Grove is getting ready to welcome Swifties during the global superstars Eras Tour stop in Indianapolis with Main Street (Taylors Version). Beech Grove Mayor James Coffman made a proclamation in honor of Taylor Swift's visit that from November 1-3, the city will temporarily be called Beech Grove (Taylors Version). "The second I heard Taylor was coming to town, I was like there's an opportunity here," said Samantha Stratton, the Beech Grove clerk-treasurer. Stratton is a self-proclaimed Swiftie and knows the impact the Eras Tour can have on the city. "Some people have been saying it's going to be like three Super Bowls in one weekend," said Stratton. Stratton also owns Silver Linings Coffeehouse. Two-years-ago with the release of Swift's Midnights album, she started hosting listening sessions and other Taylor-themed events. RELATED | Countdown to Taylor Swifts Eras Tour in Indianapolis hits 100 days (wrtv.com)"The first listening session I did, I didn't ask people to RSVP, I didn't have tickets, I was like this could be a fun thing, maybe we get a couple dozen people. I had to turn away 150 people," said Stratton. Part of that is why Stratton is behind Main Street (Taylor's Version). The hope is to pull some of the estimated 200,00 people from downtown Indianapolis, ten miles south. "We're so close to downtown Indianapolis, were so close to everything. I think people sometimes overlook that," said Stratton. WATCH | Scammers prey on Taylor Swift fans ahead of Indy concert Scammers prey on Taylor Swift fans ahead of Indy concertStarting November 1, 11 restaurants and businesses will host Taylor-themed events throughout the whole weekend.There will also be a block party on November 2 from 6 p.m. to 9 p.m. Here's a full list of participating businesses: 5th Ave Grill and BarAlice & Agnes  Taylor Swift-themed dcor, bracelets and a 13 percent discount on merch Eckstein Shoe Store Gwendolyn Lee  Taylors Chai Sugar CookiesHey Now Pizza  Taylor Swift-themed pizza the Midnights Snack and a $19.89 comboNapoli Villa  The Lavender Haze Martini, and 15% for anyone dressed in a Taylor EraRustic Root  Popstar-inspired high tea with the Taylor Swift-inspired theme, Its me, hi, Im the problem its me, at tea time, everybody agreesScarlet GroveSilver Linings Coffeehouse  Taylor themed drinks, friendship bracelets, merch, and the following events:  Taylorween on October 31, Reputation-themed day on November 1, Taylor-themed drinks and Block Party on November 2, and Track 5 Sunday on November 3.Spalding JewelryThe Local Radish  Bracelet making Station, Taylor Swift sticker giveaways, snacks and merch "If we weren't taking advantage of this, I think we'd miss an opportunity as a city," said Coffman. Coffman says over the last few years, the city has invested $1 million into their Main Street and wants to be able to showcase the businesses moving down there.
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