Larry Puckett, CEO of Theon Global, is no stranger to the world of entrepreneurship. With over two decades of experience, he has successfully scaled numerous businesses, taking them from startups to multi-million-dollar enterprises. Known for his expertise in sales, marketing, and business development, Larry is not only a seasoned venture capitalist but also a devoted father and grandfather. Today, he stands at the helm of Theon Global, a company that is changing the way we think about health supplements, leveraging cutting-edge technology and a commitment to natural, clean ingredients. Theon Global emerged from a shared vision between Larry and his business partner, Laire Lightner. Together, they sought to create a company that would fill a critical gap in the health and wellness industry by offering nutrient-rich, clean food supplements free of GMOs and synthetic ingredients. According to Larry, “Theon Global is an e-commerce clean food supplement brand in the health and wellness industry. We are primarily direct to consumer, but we do have what I believe is one of the best affiliate plans for people who want to promote our company.” What truly sets Theon Global apart from its competitors is its emphasis on absorption. Larry explains that many health supplements don’t get absorbed effectively into the body, a problem that Theon Global has worked to solve through innovative technology. “Our commitment to using natural ingredients and finding a way for the body to actually absorb them is what sets us apart and what I believe will change our industry,” says Larry. The company’s product lineup reflects this dedication, including Alpha Bios, a mineral supplement with Humic and Fulvic acids; Onyx, a potent antiviral black seed oil, and AE17, the world’s first fully absorbable curcumin product. Larry and Laire’s partnership was not a spur-of-the-moment decision. Their collaboration came after years of working together at another company, where their mutual respect and aligned values became apparent. “Laire and I met at another company. I was the VP and she was the master distributor. We both have been through experiences you can’t imagine in business, and over time, our visions aligned for Theon Global,” recalls Larry. Despite Laire initially declining the opportunity to join him in building the company, Larry pressed on, and six months later, they teamed up, launching Theon Global after a year of careful planning and uncompromising standards. One of the most remarkable aspects of Theon Global is the technology behind its products. The company’s manufacturing partners have invested significant time and resources into refining the extraction process for the beneficial substances found in their products, such as Fulvic and humic acids. “They go to extreme lengths to ensure we have the best and possibly the only version of that product that’s fit for human consumption,” says Larry. In addition, the curcumin product AE17 utilizes Micelle Technology from Verifolia, which allows the body to absorb nutrients at an unprecedented rate. “With this technology, we can get in the 98% absorption range,” Larry explains, which is a groundbreaking achievement in the supplements industry. The transparency and quality control at Theon Global are equally impressive. Every product batch undergoes third-party testing, and the company makes these results available to its consumers. “We are as transparent as humanly possible. We don’t cut corners. We only source the best ingredients, and we want everyone to know it and be able to verify it,” Larry emphasizes. In addition to health supplements, Theon Global also offers lifestyle products, which have proven to be a popular addition to their e-commerce platform. “Most of our forward-facing marketing arm is influencer-driven, so there are a lot of followers who wanted options with lifestyle products. We just started offering that, and it has been a good fit for Theon Global so far,” says Larry. Looking ahead, Larry is excited about the future of both Theon Global and his personal entrepreneurial journey. He is currently working on a new tech company with a close friend, fulfilling a long-time ambition to enter the technology space. As for Theon Global, the company has several new products in the pipeline that are set to revolutionize how nutritional supplements are absorbed and utilized by the human body. One such product is a joint venture with a leading biochemist, whose patented process is expected to be a game-changer in the industry. “Imagine taking a nutritional supplement that enters directly into the digestive system and is used like nutrition from real food, without negatively impacting organs, and you get the benefits from over 90% of the nutrients in the supplement,” Larry explains. Theon’s innovation doesn’t stop there. Larry expresses his hopes for a future where natural health supplements receive the same level of support and recognition as pharmaceutical solutions, particularly given the side effects often associated with synthetic drugs. “If I have a product that could potentially help someone avoid a life of side effects and get relief naturally, why wouldn’t they support that? A healthier world. Let’s change it.”  With a strong foundation built on innovative technology, transparent practices, and a clear vision for the future, Larry Puckett and Theon Global are making waves in the health supplement industry. As Larry continues to push boundaries in both business and product development, the future of wellness looks promising! The post Larry Puckett: Revolutionizing Health Supplements with Theon Global   appeared first on LA Weekly.