With nostalgic leanings that have made films like The Craft and Practical Magic into seasonal classics to the ever-growing WitchTok community, witchcraft has never been more a part of the zeitgeist. While some seek it as a spiritual path and others are drawn to its aesthetic, few have made it as integral to their life as life and business partners Gem and Glenn Hotvet.The Hotvets' shop, Déjà Vu Esoterica, is celebrating its second year of business — and, in many ways, the realization of a lifetime path. "I've always had an interest [in witchcraft] and got involved in my practice pretty early on in my life," explains Gem.