RICHMOND, Va. (WRIC) — The Better Business Bureau of Central Virginia is warning residents about potential scams during Amazon’s Prime Big Deal Days. 2024 marks the third year the retailer has hosted a 48-hour October Prime Day event, which attracts potential fraud such as phishing, fake advertisements and fake URLs. According to the Federal Trade Commission, Amazon ranked third amongst America’s most impersonated companies in 2023. About 34,000 consumers reported scams last year, which accounted for an estimated $19 million dollars lost. Better Business Bureau of Central Virginia CEO Barry Moore said scammers will try to get one over on customers, especially those between the ages of 20 and 35. “If it's too good to be true, it's too good to be true,” Moore said. “If the price should be $100 and the sale price should be $80 in your mind or if it's $19.99, there's a serious issue. So, protect yourself." Moore also said online shoppers should research the company they're buying from and beware of packages sent to their homes that they didn't order. “All they're doing is trying to use your address and you as a buyer, as a legitimate resource for future sales,” Moore said. “It's a gimmick. So, nothing comes to your house for free.” More also recommended paying with a reputable credit card from an accredited bank because those officials can work with you in the event that your money is stolen.