Why using a brand nickname in marketing is not a good idea - Peer2Peer

Why using a brand nickname in marketing is not a good idea

Oct 08, 2024

Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts.

https://phys.org/news/2024-10-brand-nickname-good-idea.html

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