GREENSBORO, N.C. (WGHP) -- The "iconic" venue in Greensboro is getting an update. According to their official X account, the Greensboro Coliseum will now be known as First Horizon Coliseum after selling the naming rights to the complex. First Horizon Bank was founded and is headquartered in Memphis, Tennessee. This push to change the name was driven by the Oak View Group, which took over operation of the coliseum earlier in 2024, after the longtime director, Matt Brown, retired. “We are thrilled to welcome First Horizon Bank, a fantastic community and business partner here in Greensboro, as our naming rights partner at the Coliseum,” Greensboro Mayor Nancy Vaughan said. “We are grateful to Oak View Group, who, in their first year of operating our beautiful facilities, helped us attract and secure First Horizon as the first naming rights partner in the venue’s 65-year history. With Oak View Group as our operator and First Horizon as our naming rights partner, the First Horizon Coliseum is poised to be a top entertainment destination and a tremendous asset for our community that will continue to attract events that generate millions of dollars in economic impact for our region.”  “Securing a naming rights partner was a top priority in our first year in Greensboro,” said Greg O’Dell, President of Venue Management, Oak View Group. “We are excited for the future here in Greensboro as we seek new opportunities for the First Horizon Coliseum that further generate excitement and more indelible moments for this iconic and revered venue.  First Horizon Bank is the perfect partner to help us.”