Despite U.S. Sen. Ted Cruz dropping $4.4 million to woo Texas Latinos — the state's second-largest voting block — they overwhelmingly favor U.S. Rep. Colin Allred, Cruz's Democratic challenger, a new poll shows. Indeed, Allred — an NFL linebacker-turned-congressman — holds a 20-point lead over the Republican incumbent among Texas Latinos, according to the 2024 UnidosUS Voter Poll. Some 51% of Texas Latinos said they plan to vote for Allred, while 31% favor Cruz. Another 18% remain undecided. What's more, the survey found that Allred was polling exceptionally well among Latinos in the Rio Grande Valley, an area where the Republican Party has recently tried to make inroads.