Lehi, UT — ReferPro.co, the referral automation software designed to help businesses generate, track, and reward referrals, announced today that it has raised $2.7 million in seed round funding. The round was led by RevRoad Capital, with participation from Upstream, Ollin Ventures, and strategic angel investors. Murphy Nadauld, Co-Founder and CEO of ReferPro, expressed excitement about the milestone: “ReferPro is a game changer for business referrals. At the heart of all business success is customer referrals and word-of-mouth marketing. ReferPro provides the tools that business owners need to automatically generate, track, and reward referrals from their customers and employees,” said Nadauld. “I wish there were something like ReferPro when I was running my previous business. We’re incredibly excited by the difference it’s making for small and large businesses alike. We’re looking forward to the partnership with RevRoad Capital, Upstream, and Ollin Ventures. Their wealth of knowledge and operating experience have been impactful.” ReferPro’s platform offers a comprehensive solution for businesses looking to harness the power of word-of-mouth marketing and referral-based growth. It enables business owners to manage and incentivize referrals from both customers and employees, driving new revenue and enhancing brand loyalty. 83% of customers are willing to make a referral, but only 29% actually do. That is, while 83% of people have had an experience that warrants a referral, less than 30% follow through. ReferPro is bridging that gap. Rachelle Morris, Managing Director of RevRoad Capital, shared her enthusiasm for the investment: “Sometimes the most effective software tools are the ones that ‘seem’ to be simple to customers. ReferPro is helping small businesses, the backbone of our economy, grow their revenues while ‘keeping it simple’, while also serving large enterprises. RevRoad Capital is thrilled to partner with Murphy Nadauld and the ReferPro team so that they can continue to positively impact businesses, large and small, across the country.” The funding round is a significant step forward for ReferPro as it continues to expand its reach and impact. The platform has gained traction with businesses of all sizes, helping them streamline and scale their referral programs in a way that was previously cumbersome or overlooked. As part of this growth, ReferPro is actively hiring talent and taking new clients. Interested parties can learn more at www.referpro.co. About ReferPro ReferPro is headquartered in the heart of Silicon Slopes, Lehi, Utah, with 11 employees and 3,600+% growth YoY. ReferPro.co is a leading platform that empowers businesses to drive growth through customer and employee referrals. By providing a seamless solution for generating, tracking, and rewarding referrals, ReferPro helps businesses maximize one of their most valuable growth channels. Founded by Murphy Nadauld, ReferPro serves businesses of all sizes across multiple industries. The post ReferPro raises $2.7M seed round to automate business referrals appeared first on Utah Business.