(KRON) -- The job of the media who cover the San Francisco 49ers is to observe what the players do on the practice field and in the games. During this past training camp, however, the roles were reversed, and tight end George Kittle had his eye on the reporters who cover him daily. The 2023 All-Pro noticed what the reporters had on their feet. Kittle was disappointed. "You guys really need to up your sneaker game. It's absolutely atrocious," Kittle, known to be a sneaker fanatic, said last month during a news conference. "Grant (Cohn of Sports Illustrated) wears Vans every single day... It's okay, but you wear those every day. So I need you to switch those up. "I observe all your guys' shoes, and I'm disappointed in you guys as a community, so if we can up those, please. It's Year 8 guys. Let's figure this out together." LAS VEGAS, NEVADA - FEBRUARY 02: A detailed view of NFC tight end George Kittle #85 of the San Francisco 49ers shoes as he competes in the Epic Pro Bowl Dodgeball event during the Pro Bowl Games skills events on February 02, 2023 in Las Vegas, Nevada. (Photo by Michael Owens/Getty Images)ORLANDO, FL - JANUARY 27: A detailed view of the shoes worn by George Kittle #85 of the San Francisco 49ers during the red carpet arrivals before the 2019 NFL Pro Bowl at Camping World Stadium on January 27, 2019 in Orlando, Florida. (Photo by Mark Brown/Getty Images)PHILADELPHIA, PENNSYLVANIA - DECEMBER 03: George Kittle #85 of the San Francisco 49ers shoes are seen on the field prior to the game against the Philadelphia Eagles at Lincoln Financial Field on December 03, 2023 in Philadelphia, Pennsylvania. (Photo by Mitchell Leff/Getty Images)San Francisco 49ers tight end George Kittle (85) wears customized cleats before an NFL football game against the Los Angeles Rams, Sunday, Sept. 17, 2023, in Inglewood, Calif. (AP Photo/Kyusung Gong)SEATTLE, WASHINGTON - DECEMBER 05: The cleats of George Kittle #85 of the San Francisco 49ers on the field before the game against the Seattle Seahawks at Lumen Field on December 05, 2021 in Seattle, Washington. (Photo by Abbie Parr/Getty Images)SANTA CLARA, CALIFORNIA - JANUARY 11: A detailed view of the cleats worn by George Kittle #85 of the San Francisco 49ers prior to the NFC Divisional Round Playoff game against the Minnesota Vikings at Levi's Stadium on January 11, 2020 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)SANTA CLARA, CALIFORNIA - DECEMBER 04: Cleats worn by George Kittle #85 of the San Francisco 49ers during pregame against the Miami Dolphins at Levi's Stadium on December 04, 2022 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)PHILADELPHIA, PA - JANUARY 29: A detail view of George Kittle #85 of the San Francisco 49ers cleats prior to an NFC Championship game against the Philadelphia Eagles at Lincoln Financial Field on Sunday, January 29, 2023, in Philadelphia, Pennsylvania. (Perry Knotts/Getty Images) Deebo Samuel to miss multiple games with calf strain Later in the day, Kittle's comments prompted one reporter to take action. CBS Sports Bay Area's Matt Lively posted on X that he was sneaker shopping. Lively was browsing through pairs of Nike Dunk Low 1s -- a shoe that Kittle has seen wearing plenty of times. After poking fun at Cohn for wearing the same sneakers daily, Kittle gifted the reporter a pair of sneakers. Last week, Cohn tweeted that Kittle had sent him Sports Illustrated-customized white Nike Air Force 1s. "Figured I could lend a hand in helping you up your sneaker game," Kittle's note to Cohn read. It is unclear if other reporters were gifted a pair of shoes from Kittle. The 49ers tight end did not gift KRON4's Erin Wilson a pair of sneakers. That's likely because Kittle complimented Wilson's Nike Vomeros, calling them "fire" during an August press conference. The KRON4 49ers reporter was one of the few media members who had sneakers that were George Kittle-approved.