WAITSFIELD, Vt. (WCAX) - For their 10th annual Do Good Festival, National Life Group asked Lawson’s Finest Liquids to blend a beverage that gives back.The smell of citrus fills the air as the first “Do Good Brew” is canned “We are canning a really beautiful fruity juicy IPA today,” said Lawson’s Kelly Putnam.The drink is being specially made for National Life Group’s annual Do Good Fest. The July 13 event in Montpelier will feature music, food, and 50 cases of Lawson’s exclusive hazy IPA.“We wanted something fun and light and summery, refreshing for festival goers, and they actually had this brew in mind that they suggested to us,” said National Life’s Scott Rogers.“It’s gonna be a perfect beverage for a summer concert. So, we’re really excited, it seemed like a perfect match,” Putnam said.The annual benefit concert has raised over $415,000 since its start in 2014. This year, the Do Good Fest will raise money for the Howard Center and cancer patient fund Branches of Hope. A dollar from every four-pack of Do Good Brew sold will go toward Do Good Fest beneficiaries.“It’s just a great opportunity for us to put our support behind such a crucial and important event within our greater area,” Putnam said.National Life staff say they’re excited for Vermonters to taste the fruit of their labors this year. Last summer’s outdoor concert was called off after catastrophic flooding in Montpelier’s downtown. Instead, an online version raised over $15 million for flood relief. “We had to totally convert everything from an outdoor venue to inside our cafeteria with a real like cabaret feel like the old “MTV Unplugged” style feel,” Roger’s said.With fingers crossed for good weather, the insurance company is gearing up for the summer celebration outdoors, with good times and Do Good on tap.“I’m so excited. I mean, the last two weeks before the festival -- which we’re in now -- are so much work, but it’s all worth it when we see people having a good time on the hill and we raise a lot of money for a good cause,” Rogers said.Do Good Fest kicks off next weekend with tickets by donation starting at $5.