NEW ORLEANS (WGNO) — Award-winning country music singer Eric Church is set to headline the Sugar Bowl Country Kickoff at Caesars Superdome. According to a release, the kickoff will take place on Saturday, August 31. The musical and entertainment celebration will mark the official start of the 2024 college football season. LSU gymnastics advances to NCAA Championships In 2023, the inaugural Sugar Bowl Country Kickoff featured performances from Garth Brooks, Lainey Wilson, and the Nitty Dirt Band. With aims to be the highlight of the Labor Day weekend, this year's lineup looks to rock the show. Country artists Thomas Rhett, Ashley McBryde, and Jon Pardi are slated to hit the stage followed by Eric Church to close out the show. Tickets go on sale Thursday, April 25 at 10 a.m. on Ticketmaster. Stay up to date with the latest news, weather and sports by downloading the WGNO app on the Apple or Google Play stores and by subscribing to the WGNO newsletter. Latest Posts New Orleans man found guilty of 2021 murder Eric Church to headline Sugar Bowl Country Kickoff at Caesars Superdome Biden’s new Title IX rules protect LGBTQ+ students FISA bill stalls over Senate amendment fight hours before deadline Supreme Court to hear case on criminalizing homelessness