In the NBA Finals, celebrity row property is worth $1 million. The New York Knicks announced that was the winning bid in an auction for two seats for Game 3 on Monday night, the first NBA Finals game at Madison Square Garden since 1999. The winning bid was split by the law firm Gibson Dunn a nd private equity firm Veritas Capital. The fundraiser benefited the Garden of Dreams Foundation, and the Knicks said it was the largest single donation in the history of the foundation, which works with MSG’s companies to assist children at need in the tristate area. The seats are located in section VIP 10, row AA, seats 25 and 26, right off center court. It’s impossible to know what they would usually cost, because the team doesn’t sell them. Instead, they are given to the celebrity fans such as Tracy Morgan and Timothée Chalamet who are courtside fixtures. Seats everywhere in the building are expensive. The cheapest upper-deck seats available Sunday night for Game 3 were going for more than $6,000 on secondary markets like StubHub, SeatGeek and VividSeats. The experience of being courtside went for more than $75,000. For Game 4, that jumped up to $10,000 for upper-deck seats and over $130,000 for courtside. That is because the Knicks are taking court on Monday with a 2-0 lead in the best-of-seven series against the San Antonio Spurs. Should they win on Monday night, Game 4 could be the last match of the Finals. The Knicks have won a remarkable 13 straight playoff games and last lost on April 23, uniting the city in a way unseen since the Knicks went to the NBA Finals twice in the 1990s. ...read more read less