BELLEVUE, Wis. (WFRV) - Today marked Orange Friday, a much-anticipated event for hunters and bargain-seekers alike, featuring big sales on hunting gear and accessories. At the Fleet Farm in Bellevue, eager shoppers lined up well before the doors opened at 6 a.m., ready to take advantage of the day’s deals. Authorities warn hunters of deer baiting and feeding bans in Fox Valley The first 500 customers to walk through the doors received a free 2024 Orange Friday hat and a Big Bucks Scratch-Off ticket. These tickets could unlock discounts of up to 50% off—making it a must-attend event for those gearing up for gun deer hunting season. Fleet Farm’s store manager noted the event’s special place in the community, highlighting the return of familiar faces year after year. “We see families coming back every Orange Friday. It’s part of their tradition and a way to keep the hunting legacy alive,” he said. ‘Ghost in the Woods’: White buck captivates Kaukauna as DNR reminds that white deer are protected ahead of gun deer season “Orange Friday has become a tradition for us and our customers,” a Fleet Farm representative said. “It’s a fantastic way to thank our community while offering some of the best deals of the season.”