Customers not happy with new, smaller Tropicana bottles
Nov 20, 2024
CHARLOTTE, NC — Tropicana recently redesigned its classic bottle– and it has not been a hit.
Tropicana ditched its clear, plastic bottles– and replaced them with more traditional-looking plastic bottles.
Tropicana’s sales had been steady for the year– but plunged almost immediately– after putting the new bottles on shelves.
The redesign included downsizing the bottle by six ounces.
Prices on the new bottle are supposed to be lower– but not all stores are following Tropicana’s price recommendation.